Visit Seattle
Seattle Tourism came to us expecting a traditional approach to travel marketing. Ads featuring the Space Needle in all her glory.
But based on our research, we knew travelers want to see more than the landmarks of a city. They want to know the culture of a place, eat where the locals go and find the hidden gems "tourists" pass by. So we decided to introduce future visitors to the best under-the-radar experiences Seattle has to offer.
Introducing VisitSeattle.tv, a web-based content channel that entertains and immerses viewers in unique perspectives of the Emerald City.
Immersive Film Content
From creative concepts to media partnerships and production, our team began building a library of original content that Seattle Tourism continues to promote today.
Content Spotlight: Seattle First Takes
We invited eight first-time visitors to Seattle and had them explore the city through the five senses—the sights, sounds, smells, tastes and textures that only Seattle can offer.
Channel Promotion
Along with heavy pre-roll and banner placements, we promoted our channel with custom homepage takeovers, targeted digital media, and OOH placements reaching curious commuters looking for entertainment on their transit rides.
Visit Seattle Brand Imagery
No more cliché space needle shots here. I led the creation of a new image library for Visit Seattle. Now every shot delivers a unique, insider's view of the city and captures the rich sensory experience only Seattle can deliver.
