How-to-Holiday with Clippy
Say hello to Clippy, an old friend from Microsoft’s past, here to help our social followers make the most of their holiday season. In this campaign, we brought back Clippy to offer helpful advice and holiday tips with a twist.
In this paid & organic social campaign, we released 5,000 custom “ugly” holiday sweaters, managed influencer outreach, and created a website, gifs, templates, recipes & wallpapers. We raised lots of money for charity and built brand love along the way.
Paid Social : Clippy takes on the holidays with Windows 11
Organic Social : Clippy releases our custom holiday “ugly sweater”
The internet goes wild.
And we had fun.
