EDU branding: from basic to beautiful.

When we won the Microsoft Education account, the brand’s visual identity could be summed up in one word: basic. Clients yearned for a look & feel that matched the fresh evolution of the larger Microsoft brand and that was instantly recognizable—setting them apart from their biggest competitor, Google.

We landed on a vibrant and modern re-interpretation of their “shapes” layouts that better captures the spirit of innovation Microsoft products are bringing to the classroom.