lululemon Studio: Now Streaming
Last year I helped launch lululemon Studio— a streaming platform for custom workouts with world-famous trainers. With polished production and in-demand streaming content, our workouts were basically rivaling the likes of Netflix. So for this campaign, we announced our arrival the only way Hollywood knows how: a blockbuster hit.
Chargefeel Launch
My team also supported the brand with one of its first forays in to footwear. I oversaw the social launch of Chargefeel—a sneaker designed for versatility in and out of the gym. From concept to fruition, I managed creative ideation, influencer creation, and content editorial, building excitement for the launch across Instagram and TikTok.
